Singleton

As more people live solo, there’s a surge in tailored services and protections for freelancers, singles, and their well-being—just like Wakam, crafting innovative insurance solutions to meet the unique needs of today’s individuals.

The Age of Independence

From the entrepreneurial ambitions of freelancers to the growing number of solo households and the increasing focus on pet ownership, independence is reshaping the way people live and work. This shift creates new opportunities for tailored protection and innovative, future-proof insurance solutions crafted to adapt to and anticipate evolving needs.

The Entrepreneurial Spirit of the French

3M of freelancers and B2B independent business owners. Self-employed workers represent about 13% of total employment

Trend of Solo Living in the EU

Single-person households globally are expected to grow by 48% from 2023 to 2040

European Pet Insurance Set to Expand

50% of all European households own at least one pet. Highest adoption in the Nordics (90% of dogs insured in SWE), 25% of pets insured in the UK, followed by FR and GER

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A Market on the Rise

With over a quarter of households made up of single individuals and 580 million solo households projected by 2030, the “singleton” phenomenon marks a major societal shift. This growing group is reshaping traditional lifestyles, driven by trends like the rise of freelancing (47%) and increased pet ownership (66%). Together, they form an emerging $1.5 trillion economic ecosystem that calls for tailored insurance solutions to meet the unique needs of independent living and working.

Consumer Expectations

48% of the freelancers feel undercovered

On the whole, they would like warranties similar to those of an employee

Key concerns are financial and health security

Income protection and disability Health insurance with personalized Coverage that’s portable and not tied to employment

Ability to adjust coverage as life situations change

Accident & Illness coverage remains the core product

Growing demand for more comprehensive solutions including wellness and preventive care components.

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