Latest update: January 2025
This Cookie Policy explains how Wakam UK uses cookies and similar technologies when you visit our website at (Wakam UK website, Wakam.com). It explains what these technologies are and why we use them, as well as your rights to control our use.
In some cases, we may use cookies and similar technologies to collect personal information, or information that becomes personal information if we combine it with other information. This Cookie Policy should be read in conjunction with our privacy notice, available here. Our privacy notice allows you to learn more about who we are, how you can contact us and how we process personal information.
We may update this Cookie Policy from time to time. Please revisit this page and use our cookie management tool to stay informed about these updates.
Please note that you may, at any time, change or withdraw your consent to our use of non-essential cookies using our cookie management tool.
WHAT ARE COOKIES?
Cookies are small files, usually consisting of letters and numbers, downloaded to your computer or mobile device when you visit certain websites. When you return to those websites or visit other websites that use the same cookies, the websites recognize those cookies and your browsing device. A cookie cannot read data from your hard drive or read cookie files created by other websites.
Cookies set by the website operator are called “first party cookies”. Cookies set by parties other than the website operator are called “third-party cookies”. The parties that set third-party cookies may recognize your web browser when you visit our website or certain other websites where the third-party cookies are also present.
WHY DO WE USE COOKIES?
When you access our website, including where you use our services provided via our website, we (or certain companies we work with) may place cookies on your computer or other device. These technologies help us better understand user behaviour and tell us which parts of our website people have visited.
We use first-party and third-party cookies to recognize you as a Wakam UK customer, personalize our services, content, and collect information about your computer or other access device to mitigate risk, help prevent fraud, and promote trust and confidence.
We may place cookies from third party service providers who may use information about your visits to other websites to target advertisements for Wakam UK services. We do not control the types of information collected and stored by these third-party cookies and you should check the third party’s website for more information on how they use cookies.
Here are some examples of the information we collect and how we may use it:
- We may collect information such as your language, postcode or inferred area code, unique device identifier, referring URL, location and time zone so that we can better understand the customer behaviour and improve our services.
- We may collect and store details about how you use our services. Except in limited cases intended to guarantee the quality of our services on the Internet, this information will not be associated with your IP address.
- We may collect information regarding customer activities on our websites, which is used to understand which parts of our services are of most interest. This type of data is aggregated and therefore does not constitute personal information.
WHAT TYPES OF COOKIES DO WE USE?
On our website, we may place different types of cookies for several purposes:
| COOKIE | OBJECTIVE |
| Necessary cookies | These cookies are necessary for our website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. These also include cookies we may rely on for fraud prevention. You can set your browser to block or alert you about these cookies, but some parts of our website will not work if they are blocked.
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| Functional Cookies | These cookies allow us to remember the choices you make and to tailor our services so we can provide relevant content to you. For example, a functionality cookie can remember your preferences (e.g., country or language selection) or your username.
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| Performance/ Analytics Cookies | These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to understand which pages are the most and least popular and see how visitors move around the website. If you do not allow these cookies we will not know when you have visited our websites and will not be able to monitor its performance.
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| Targeting/ Advertising Cookies | We use third party service providers to display advertising about our services and to serve advertisements about other third party sites that may be relevant to you or your interests. These cookies are also used to help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organisations, such as advertisers. This means that after you have visited our website, you may see some advertisements about our services elsewhere on the Internet. The information collected through this process by the third party service providers does not enable us or them to identify your name, contact details or other personal information that directly identifies you unless you choose to provide these. Such advertising will only be delivered where permitted by applicable law.
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[Currently, we use the PostHog solution which allows us to track visits and behaviour on our websites in order to improve our services. To learn more, you can visit PostHog’s privacy policy at: https://posthog.com/privacy.]
You can find information on the specific cookies used within our cookie management tool.
HOW LONG WILL COOKIES STAY ON MY BROWSING DEVICE?
The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you close your browser. Persistent cookies stay on your browsing device until they expire or are deleted.
WHAT DATA IS COLLECTED THROUGH COOKIES?
All data relating to a terminal at a given time can be collected via cookies, in particular:
- One or more technical identifier(s) allowing you to identify your router;
- The date, time and duration of connection of a terminal to a website;
- The Internet address of the originating page of the terminal accessing the website;
- The type of operating system of the terminal (e.g. Windows, MacOs, Linux, Unix, etc.);
- The type and version of the browser software used by the terminal (Internet Explorer, Firefox, Safari, Chrome, Opera, etc.);
- The brand and model of the mobile terminal or tablet;
- Possible download errors;
- The language of use of the navigation software used by the terminal; and
- The characteristics of the content consulted and shared.
WHAT OTHER SIMILAR TECHNOLOGIES DOES WAKAM UK USE?
In addition to cookies, we may use other similar technologies, such as web beacons to track users of our website or in emails or other electronic communications we send to you. Web beacons are tiny graphics with a unique identifier, similar in function to cookies. They are used to track the online movements of Internet users. These help us provide cookies, count visits to our websites, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our third party service providers on an individual and aggregate basis. Unlike cookies, which are stored on a user’s computer hard drive or device, web beacons are embedded invisibly on web pages and are about the size of the full stop at the end of this sentence. We and our third-party service provider use web beacons for the reasons noted above (under “Why Do we Use Cookies”), but primarily to help us better manage the content on our services by informing us which content is effective.
HOW TO MANAGE COOKIES?
You have the right to decide whether or not to accept cookies. The easiest way to manage your cookie preferences is to use our cookie management tool.
You can also exercise your preferences regarding cookies placed on our website by following the steps described below.
- You can use the browser with which you visit this website to enable, disable or delete cookies.
- To do this, follow the instructions provided by your browser (usually located in the “Help”, “Tools” or “Edit” settings), or see the instructions provided by the browsers listed here: Microsoft Edge, Google Chrome, Mozilla Firefox and Apple Safari.
- Please note that if you configure your browser to disable cookies, you may not be able to access secure areas of our website and access certain services. Additionally, if you disable cookies, other parts of the services may not function properly.
You can find more information on how to modify your browser’s cookie settings on the ICO website here: Cookies | ICO.