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E-commerce and social media: reshaping habits and insurance

Virtual Economy

The rise of e-commerce and social media is transforming consumer expectations, driving demand for instant, seamless experiences.
At Wakam, we create embedded insurance solutions that integrate effortlessly into these journeys, offering financial protection where and when customers need it most.

Insuring the Virtual Economy Revolution

Innovative Insurance for a Connected Marketplace.
As the virtual economy reshapes how we shop and live, insurance must evolve to meet new demands. From e-commerce driving stronger customer protections to the growing need for coverage on tech, high-value items, and second-hand purchases, the landscape is changing fast. At Wakam, we craft innovative solutions tailored to these emerging trends, ensuring seamless protection in an ever-connected world.

High insurance maturity

E-commerce growth is boosting regulation and customer protection, especially in DIY, home goods, and sports.

Insurance for tech and
high-value items

65% of customers insure personal electronics, 52% home appliances, and 32% luxury goods.

Second-hand and rental on the rise

50% of e-buyers prefer second-hand items, particularly in fashion.

Discover examples of products crafted with our partners

A Market on the Rise

The virtual economy is revolutionizing commerce with an e-commerce market projected to reach $8 trillion by 2027, reflecting a transformation where social media and commerce merge to meet the instant gratification demands of modern consumers.

Consumer Expectations

Protection at checkout

76% of consumers want to receive product protection offers at checkout and/or after purchase from their retailers

Best in class customer journey

87% of consumers recommend a brand that provided a positive experience dealing with their claims or complaints

Protection is key when choosing a brand

68% for Corporate social responsibility, 66% for Made in locally and 63% for Security & delivery (transaction)

Sound good?

Co-create your dream insurance product with Wakam